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Abinoam, a new niche fragrance brand, makes its debut in select boutiques across the US. The line's creator wanted it to reflect intimacy. Abinoam's concept is inspired by the eternal inner-struggle between darkness and light. The name Abinoam is an oblique reference meaning "father of kindness" from the Book of Judges. "The meaning of the name is beautiful," says the line's creator, "but when you see it in print or just say it, the word projects a dark, mysterious aura. This one word, I felt, exemplified the spirit of the fragrance." This was taken a step further during the blending process. "Each fragrance was carefully orchestrated so that as the notes dried down, the fragrance became darker and more sensual." The common theme tying the perfumes together is the use of notes that have been historically used as aphrodisiacs.
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